WHO WE WORK WITH
Built for home care. Not everyone else.
The Agencies We serve
If you run a home care agency and want more qualified client calls — you're in the right place.
We work with three types of agencies. Different sizes, different structures — but the same core challenge: getting the right leads, not just more leads.
Owner-operators running one or two locations who need a marketing partner that actually understands the home care model — not one that treats you like a generic local business.
Franchise owners and regional operators managing multiple territories who need coordinated campaigns with local precision — and a single team that understands the whole picture.
Sound Familiar?
Most agencies come to us with the same four problems.
We’ve heard these conversations dozens of times. If any of these sound like your situation, you’re exactly who we built this for.
"Half our leads are caregiver applications, not client families."
Your budget is being consumed by job seekers clicking the same ads meant for families in need of care. It’s the most common and most expensive problem in home care paid advertising.
→ We eliminate caregiver traffic before it hits your budget.
"We have no idea where our leads are actually coming from."
Your agency is spending money on marketing but you can’t connect a single dollar to a single admission. You’re guessing which channels work — and probably keeping the wrong ones.
→ We build full source attribution from day one.
"We tried an agency before. They just didn't get our industry.""
Generic agencies don’t know what a 24-hour care lead looks like. They can’t write copy that speaks to an adult child researching options for an aging parent. You end up educating them — and paying for the privilege.
→ Home care is all we do. No onboarding required.
"Our marketing is set and forget. No one is watching it."
Your campaigns were set up months ago and haven’t been meaningfully touched since. There’s no one actively reviewing lead quality, adjusting bids, or telling you what’s actually working.
→ We optimize every week. Not quarterly. Every week.
Independent Agencies
You don't need a big agency. You need the right one.
Independent owner-operators are often underserved by the marketing industry — too small for the big agencies to care about, and too specific a niche for generalists to help effectively. We built our model for exactly this situation.
- Direct access to the people running your campaigns
- No minimum ad spend tiers that price you out
- Fast adjustments without layers of approval
- Marketing that fits the way an owner-operator actually works
What Independent Owners Tell Us
- "I was spending $3,000/month and couldn't tell you what it was doing."
- "Every agency I tried made me explain home care from scratch."
- "I needed someone who'd actually pick up the phone."
- "My last agency sent a report once a month. That was it."
30 Days
To first results.
Weekly
Campaign review
Direct
Access to our team.
The Franchise Advantage
- One team managing all your territories — no fragmented agency relationships
- Cross-market pattern recognition applied fast across locations
- Local targeting precision for each territory's unique search market
- Single reporting dashboard across all locations
- Each location/franchisee also gets a report
- Consistent strategy with market-specific execution
Multi
Market managment
One
Reporting view
Fast
Cross-market wins
Franchise & Multi-Location
Scale without losing the local edge that actually drives calls.
Multi-location operators face a unique challenge: campaigns that work in one market don’t always translate directly to another. Different demographics, different competition, different search behavior. We manage each territory with local precision while applying cross-market learnings that compound over time.
- Each territory gets its own report, campaign and landing page
- Wins in one market get applied to others within days
- You talk to one team — not a different rep per location
- Scalable onboarding when you add new territories
Non-Medical Home Care
We know how families search. And what makes them call.
Non-medical home care has a distinct buyer journey. The person searching is usually an adult child — worried, overwhelmed, and doing research late at night. The keywords they use, the questions they ask, and what finally makes them pick up the phone are all different from medical or skilled nursing searches. We know this audience cold.
- Campaigns built around how families actually search — not how agencies think they search
- Landing page copy that speaks to the adult child doing the research
- Service-level targeting: companion care, personal care, 24-hour, memory care
- Negative targeting that eliminates job seekers and irrelevant clicks
Services We Market
- Companion and social care
- Personal care and ADL support
- 24-hour and live-in care
- Memory care and dementia support
- GUIDE Program for Medicare/Medicaid
- Post-hospital recovery care
- Respite care for family caregivers
100%
In-home Care Focus
↑2.9x
Average ROI increase.
Service Areas
We work with agencies across the country — fully remote.
Our team is based in Northern Colorado, but we serve home care agencies nationwide. Everything we do works remotely — and when it makes sense to meet in person, we’ll come to you.
Fully remote set-up
Onboarding, strategy, reporting, and communication — all handled remotely with clear processes and fast turnaround.
In-person when it matters
When visiting your office helps us understand how calls are handled and where leads are being lost — we'll be there.
Any market, any size.
Whether you're in a dense metro or a mid-size regional market, we build campaigns around your specific demographic.
Fast to get started.
Most campaigns are live within two weeks of signing. No long onboarding timelines or waiting on internal approvals.
The House Call Digital Way
Want a marketing agency that actually gets your industry?
We’ll take a look at your current setup and show you what’s working, what’s not, and where money is being wasted. No pressure. Just clarity.
- Fill out the form
- Get our custom proposal identifying areas for improvement
- We'll walk you through it in a FREE 30-minute strategy session
- That's it!