Home care marketing specialists
Every service is built to grow your census, not your caregiver list.
What we offer
Six services. One focused niche.
Everything we do is built around one goal: putting qualified client families on the phone with your intake team.
Google and Meta campaigns built to attract families researching care — and block caregivers looking for jobs.
Purpose-built pages that turn ad clicks into booked consultations — no generic website templates.
Call recording, transcription, and source attribution so you know exactly where every lead comes from.
We review every lead weekly, expanding negative keywords and refining audiences to keep your pipeline clean.
Location-specific content and technical SEO that builds long-term organic visibility alongside your paid campaigns.
Multi-location management built to scale your territories while maintaining pinpoint local targeting precision.
Service 01
Paid lead generation that hunts for client families — not caregivers.
Most home care agencies waste 40–60% of their ad budget on caregiver applicants. We solve this from day one by building campaigns with layered negative targeting, intent-based keyword segmentation, and audience exclusions specifically engineered for the home care search landscape.
- Google Search campaigns targeting high-intent care queries
- Meta campaigns reaching adult children researching options
- Negative keyword lists tuned to eliminate job-seeker traffic
- Daily budget shifting between channels based on performance
WHAT A REAL LANDING PAGE DOES
- Single focused call-to-action — no nav, no distractions
- Social proof above the fold — reviews and trust marks
- Mobile-first layout for families searching on their phones
- Fast load speed — every second of delay costs conversions
- A/B tested headlines, forms, and CTAs continuously
“Our contact form submissions doubled within 3 weeks
of launch.”
— Bright Home Health
Service 02
Landing pages built to convert families, not just collect clicks.
Sending paid traffic to your main website is one of the most expensive mistakes in home care marketing. We build dedicated landing pages for every campaign — focused, fast, and optimized to turn curious clicks into scheduled consultations.
- Custom-built per service type and geography
- Integrated with your CRM and call tracking
- Ongoing A/B testing included — not a one-time build
- HIPAA-aware form design and data handling
Service 03
See exactly where every lead comes from — and what it's worth.
Without tracking, you’re flying blind. We set up full-funnel visibility so you can see which campaigns, keywords, and channels are producing real client conversations — and kill the ones that aren’t.
- Call recording and transcription for every inbound call
- Source attribution back to keyword or ad creative
- Weekly lead quality reports with our commentary
- Dashboard access to your live campaign performance
Visibility Breakdown
*Avg across active client campaigns · updated weekly
FRANCHISE ADVANTAGE
Market Management
Cross-market learning
Targeting per territory
Reporting dashboard
When a campaign pattern wins in one market, we apply it across your territories — faster than any single-location agency could.
Service 04
Franchise and multi-location growth — at scale, without losing local edge.
Running multiple territories means you need an agency that can manage complexity without losing granularity. We operate each location with local targeting precision while applying cross-market learnings that give you a strategic edge competitors can’t match.
- Individual campaign management per territory or franchise location
- Centralized reporting across all markets in one dashboard
- Cross-market pattern recognition applied within days, not months
- Scalable onboarding when you add new locations
Service 05
SEO that builds lasting visibility in the markets you serve.
Paid ads get you in front of families today. SEO makes sure you’re there when they search tomorrow — and six months from now. We build location-specific content and technical foundations that compound over time.
- Local SEO targeting your service zip codes and neighborhoods
- Local citation building and link strategies to dominate Google Maps.
- Google Business Profile optimization and review strategy
- Content built around real home care search intent
- Technical site health audits and ongoing fixes
OUR WEEKLY QUALITY CYCLE
- Review prior week's call transcriptions for lead quality signals
- Expand negative keyword lists, exclude bad-fit audiences
- Shift budget toward highest-converting ad groups
- Send weekly performance report with notes and next steps
Service 06
Lead quality optimization — the work that never stops.
Getting leads is step one. Getting the right leads is the whole game. We treat lead quality as an ongoing process, not a one-time setup. Every week we review, refine, and remove what’s dragging your numbers down.
- Weekly call transcript review by a real human, not an algorithm
- Proactive negative keyword expansion — we don't wait for you to notice
- Audience exclusion refinement on Meta based on lead feedback
- Monthly quality scoring to benchmark progress over time
Trusted by growing home care teams.
How We Work
From kickoff to census growth in four steps.
We review your current marketing, understand your target geography, and build a custom campaign blueprint before we spend a dollar.
We set up tracking, build your landing pages, and launch campaigns — all within your first two weeks as a client.
Every week we review lead quality, cut waste, and shift budget toward what's producing real client conversations.
Once we know what's converting in your market, we scale those winning patterns aggressively and expand your reach.
WHY HOUSECALL DIGITAL
We're not generalists who dabble in home care.
This is our only niche. That focus gives you advantages no general-purpose agency can offer.
We know the difference between a 24-hour care lead and a companionship lead — and we market them differently.
We optimize for census growth, not vanity metrics. If your inquiry volume isn't climbing, we're not doing our job.
Real humans review your campaigns every single week. You'll never wonder what we're actually doing with your budget.
You own your ad accounts, your data, and your landing pages. We work in your house, not ours.
5.0-star rated. Our clients stay because results compound — and they don't want to start over somewhere else.
Managing one location or twelve — our systems scale without losing the local precision that drives results.
Get In Touch
Ready for a marketing agency that actually gets your industry?
We’ll take a look at your current setup and show you what’s working, what’s not, and where money is being wasted. No pressure. Just clarity.
- Fill out the form
- Get our custom proposal identifying areas for improvement
- We'll walk you through it in a FREE 30-minute strategy session
- That's it!
Real Feedback
What owners notice after 90 days.
